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In the age of digital dominance, smartphones have seamlessly integrated into our daily lives, yet their ubiquitous presence has taken a toll on the cherished relationships between parents and children. According to the latest findings from the vivo Switch Off Research study, a staggering 93% of parents feel a sense of guilt in their connections with their children, attributing it to the pervasive use of smartphones.
Vivo in collaboration with Cybermedia Research (CMR), has unveiled the fifth edition of the vivo Switch Off Research study, titled ‘Impact of smartphones on Parent–Child Relationship.’ The study delves into the detrimental effects of excessive and mindless smartphone use on the bonds between parents and children.
Going beyond a conventional report, vivo has declared December 20th as ‘Switch Off’ day, urging Indian consumers to power down their digital screens and spend quality time with their loved ones. To advocate responsible technology use, vivo has enlisted the expertise of Catherine Price, a renowned health and science writer and founder of ‘Screen/life Balance.’ Price will advise vivo in curating solutions to help individuals develop healthier relationships with their smartphones.
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